Year
2021 - 2025
Client
Warner Brother Discovery
Category
Reality TV Show
Ride of Your Life with Courtney Hansen is a heart-pounding reality car show that blends high-end custom builds with deeply personal stories. Hosted by automotive icon Courtney Hansen and featuring legendary designer Bryan Fuller, the series reunites deserving people with their dream rides, often vehicles with powerful sentimental value. From rare classics to muscle car legends, each episode is a mix of craftsmanship, emotion, and jaw-dropping reveals.
Our team at Idea to Edit was involved from the earliest stages, shaping the show’s branding and creative direction. We developed a cohesive visual identity that carried through the opening titles, social media campaigns, sponsor integrations, and promotional materials. Every logo treatment, color choice, and design element was built to match the energy of the builds and the heart of the stories.
Beyond branding, we handled full-scale production, overseeing every aspect from concept planning to on-location shoots. We coordinated multi-camera setups, lighting, audio, and drone cinematography, ensuring each build was captured with cinematic precision. We also worked closely with builders, talent, and crew to maintain a smooth workflow across multiple locations, including high-profile spots like the Indianapolis 500 speedway and One World Trade Center in New York.
Finally, we took charge of end-to-end management, keeping the complex production on schedule and on budget. From sponsor relations and logistics to post-production editing and final delivery, our team made sure every moving part worked in sync. The result was a polished, high-impact show that resonated with audiences worldwide and upheld the vision from branding to the very last frame.
