Client
Narcan
Category
Branded Content
Narcan is a life-saving medication that can quickly reverse the effects of an opioid overdose, restoring normal breathing within minutes. Easy to use and proven effective, it’s a crucial tool in emergency situations, giving victims a second chance at life and families hope in moments of crisis.
Our team at Idea to Edit partnered with Narcan to create a social awareness campaign aimed at educating communities about its importance and accessibility. We developed clear, impactful messaging designed to cut through misinformation and stigma, focusing on the fact that opioid overdoses can affect anyone, anywhere — and that Narcan can save lives.
The campaign combined social media strategy, high-impact visuals, and short-form videos tailored for platforms like Instagram, Facebook, and YouTube. We showcased real-life scenarios, easy step-by-step usage demonstrations, and strong calls-to-action that encouraged individuals to learn where to get Narcan and how to use it. Each piece of content was optimized for reach and engagement, ensuring the message spread far and wide.
From concept and design to content production and ad placement, we managed the campaign end-to-end. The result was an increase in public awareness, online engagement, and local inquiries about Narcan availability. Our work helped make life-saving information more visible, accessible, and shareable — because awareness is the first step to saving lives.
